The project is carried out within the framework of a design vision in the Shevah area and is progressing within the scope of the Urban Plan TA/5000. The main goal of the plan is to develop the Rival area as a metropolitan business area that is in proximity to the public transportation system. This will be achieved by additional building rights and number of floors in accordance with the TA/5000 outline plan and the policy of the Shevah neighborhood, while maintaining the identity of the area.
The plan proposes to build three mixed-use towers for office, commercial, 410 residential units, hotels and built-up public areas. Also, the plan focuses on the preservation and upgrading of the existing building at 26 Rival Street as an example of the exposure of architectural values of the built heritage in the years after the establishment of the State. The project will be comprised of
158,000 sqm. above ground and 65,500 sqm. below ground, on a plot of 14 dunams.
The project is located in one of the earlier industrial areas and neighborhoods of the city, which is known today as the Shevah Neighborhood, rooted in great heterogeneity. The area includes medium and large office buildings, restaurants, cafes, and garages that produce a dynamic and diverse urban fabric.
The intention is to develop the Rival area and strengthen the connections between it and the various parts of the city. Therefore, the plan includes the creation of an active urban square that serves as a north-south passage and is used to expand the right-of-way on Yagia Capaim St. and establish commercial frontages. The project includes built public spaces of 10,000 sqm. and 144 affordable housing units.
This plan promotes a mixed-use project of the highest level, while achieving a local advantage using the values of the Shevah area. The implementation of the three towers with different uses, which speak a common design language, will produce an iconic figure in the urban space. The construction of the tower above the building for conservation at 26 Rival St. requires the production of a unique mushroom structure, which starts with the core of the lower floors and spreads to the typical tower floors that float above the building.