Allied Tower Lobby, completed in 2020, is located in the BBC district – Bnei Brak’s new business center. The interior design of the building’s public areas, spanning approximately 7,000 square meters, aims to create a welcoming, elegant, and modern entrance experience for the companies operating within it, including MAX, Leumi, and Kaltura – conveying a vision of both prestige and accessibility.
The design combines natural materials with a warm and refined aesthetic: the lobby walls are clad in textured wood and diagonally patterned stone, creating dynamic light and shadow effects that shift with the movement of passersby. The floor is made of gray epoxy terrazzo with diagonal brass inlays that guide visitors toward the elevator lobbies. The reception desk is crafted from brushed darkened brass, while the seating areas feature custom-designed furniture pieces alongside works of art. The core wall with a distinctive wood texture, frames the elevator zone and highlights the transition between spaces.
The overall design language evokes a soft yet precise sense of flow, drawing inspiration from natural light, authentic materials, and contemporary functionality. The lobby is not merely a passageway, but a space that invites people to linger, observe, and experience a unique sense of arrival – making Allied Tower not only an architectural landmark, but also a cultural and sensory hub.