Located in a residential area of the southern city of Be'er Sheva, the Neot Midbar Mall was planned to be the largest mall in the country and uses the latest mall design.
Neot Midbar will be one of Israel's most sustainably designed commercial centers. Its design consists of a double mall in an oval shape that enables it to better showcase its stores and still allows maximum flexibility for the stores' interior design. The mall's design is modeled after the high scale Ramat Aviv Mall of Tel Aviv.It consists of a multi-story business, shopping and entertainment complex with local and international brand name retail stores, a food court, offices, restaurants and cafes.
The design uses large aluminum panels, natural stone and ceramic glass to emphasize the large open spaces, providing the shoppers with a comfortable atmosphere and natural lighting from the skylights above.