Positioned along Interstate 20, the project is located at Rishon LeZion’s new Industrial area. The project is a mixed -use development that integrates the company headquarters office, multi-brand car show rooms, a large central logistic center and a multi-brand auto service center.
The eco-friendly project is designed to integrate for the first time all the functions of the industry under one roof. As part of the company marketing strategy, the building composition and iconic façade was designed to stand out and be visible from the two main highway which run alongside it.